Premis Industries releases “The Factory”
Thursday, 20 November 2008 21:40
November 19th, 2008: Premis Industries is proud to announce the release of their new documentary film, The Factory. The film is an incredible story of five professional racers that have been given the shot of a lifetime; a ride on a factory team. Shot in brilliant High-Definition, this film documents the lives of these athletes and their Can-Am Factory backed crew as they compete in the ATVA Grand National Championship Series.
“We knew we had something when we released the first ever documentary for the ATV industry, Beating the Odds.” Exclaimed Brad Phillips, Premis Industries President and Executive Producer of The Factory. “A lot of people were writing us and asking us for a sequel, we knew we wouldn’t be able to capture such an amazing privateer story again so we decided to innovate and follow a Professional factory team.”
Premis Industries contacted several Factory teams but ultimately decided both the Epic/Can-Am and Warnert/Can-Am teams would be the best fit for the film. They were chosen for many factors, including their commitment to ATV racing and the fact that they were a first year team.
"ATV racing is new to Can-Am, but competition is not.” According to Delton Bohlman, Product, Media Relation and Racing Manager, Can-Am ATV “From the early days of the brand, Can-Am has stood for performance on the track. This film is a way to let people deep inside our first-year effort in bringing the Can-Am name back to the top of the podium. We are extremely excited to see our racers and crew representing our commitment to ATV racing."
With a solid idea in place and a factory team to work with there was only one thing left, assembling an experienced crew to handle the production. Premis Industries President, Brad Phillips assumed all the Executive Producer roles. His first task; finding a great Director.
“It was an easy decision for me. We had worked with Brandon Boulay in the past on Carpe Diem 3 and Beating the Odds. He is an amazing Director, Cinematographer, and Editor, once he agreed to the project we knew we had something that was going to be amazing!” Exclaimed Brad.
“I am truly proud of this film.” Remarks Brandon Boulay, Director of The Factory. “We have a lot of creative people contributing to this project. All of us are determined to raise the bar for action sports films and push our limits as filmmakers and artists. Our goal was to produce a film about ATVs, not an ATV film. I know we succeeded!”
The Factory is now available. Orders are now being accepted at www.premisind.com. You can also pick up your own copy at dealers around the country. Teasers and production photos can be found at www.myspace.com/thefactoryfilm.
Information about Premis:
Founded in 2003, Premis has been a leader in re-shaping the way ATV motocross is viewed and promoted. Starting with their popular “Carpe Diem” series Premis has received a large amount of recognition for the way they have promoted the sport of ATV racing and its athletes. Premis has also been credited with releasing the first documentary for the ATV industry, Beating the Odds, which went on to beat out several non-ATV titles to win an Extremey Award. They have continued to raise the bar for other filmmakers by using innovative ideas and approaches to their films and other products.
Check out the preview for this film below:
